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21.1
Sony
Sony X90K 65" 4K TV
$199.95across 50 retailers
The Sony 65 Inch 4K Ultra HD TV X90K Series is a feature-rich TV that excels in delivering an immersive viewing experience, especially for gaming enthusiasts. With superb enhancements for visuals and sound, it's a solid choice for those looking to upgrade their home entertainment system. Its high price point is a consideration, but for those valuing premium features and integration capabilities, it's a worthwhile investment.
Where to Buy
Newest price seen: Oct 30, 2026
| Retailer | Price | Last seen | Buy |
|---|---|---|---|
N ndfgsdge | $199.95 | Apr 7, 2023, may have changed | Buy Now |
A Abttvs | $209.58 | Mar 14, 2023, may have changed | Buy Now |
M My Store | $209.58 | Jul 9, 2023, may have changed | Buy Now |
M My Store | $209.58 | Jun 4, 2023, may have changed | Buy Now |
M My Store | $209.58 | Jun 4, 2023, may have changed | Buy Now |
Prices are collected from retailer listings; each row shows the date we last saw that price. Return and shipping terms are each store's standard policy from our retailer research (April 2026 to May 2026). Some products and categories have different terms, so check with the store before you buy.
Used & Refurbished
✨ See 10 used & refurbished prices with ShopSavvy ProGet the app →Price history summary
Lowest new price we recorded at major retailers (Amazon, Walmart, Best Buy, Target, The Home Depot and Lowes) in the last 90 days: $259.99 at Best Buy on Aug 21, 2026.
Range over the last 12 months: $259.99 (Best Buy, Aug 21, 2026) to $2,096.00 (Amazon, Sep 20, 2026). The lowest current offer at these retailers, $259.99 at Best Buy, matches its 90-day low. Based on 4 recorded prices since Jun 5, 2026 for offers sold by these retailers themselves (not marketplace sellers). Summary as of Nov 2, 2026.
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Product Score
Calculated by ShopSavvy from the professional reviews and customer ratings we collected for this product.
21.1/10
Overall
35.6
Expert
6.6
Consumer
Why this score?
The Sony 65 Inch 4K Ultra HD TV X90K Series garners a high score due to its excellent picture quality, vibrant colors, and commendable gaming features, particularly when paired with consoles like the PS5. However, customers have reported consistent issues with sound quality, Wi-Fi connectivity, and software performance, indicating a mixed user experience that detracts from the overall value proposition. This model is a solid choice for those not ready to invest in an OLED but comes with caveats regarding support and specific technical deficiencies.
8+ Excellent6-8 Good4-6 Average<4 Poor
Score
The Sony 65 Inch 4K Ultra HD TV X90K Series garners a high score due to its excellent picture quality, vibrant colors, and commendable gaming features, particularly when paired with consoles like the PS5. However, customers have reported consistent issues with sound quality, Wi-Fi connectivity, and software performance, indicating a mixed user experience that detracts from the overall value proposition. This model is a solid choice for those not ready to invest in an OLED but comes with caveats regarding support and specific technical deficiencies.
35.6/10
Expert
6.6/10
Consumer
Scores
picture_quality
9/10
sd_brightness
8.6
color_gamut
8.4
color_volume
8.29
gray_uniformity
6.8
design
8/10
performance
7.5
smart_tv_and_menus
7/10
gaming
9/10
value
9/10
Pros
- •Immersive picture quality with Full Array LED and Cognitive Processor XR™ enhancing contrast and color accuracy.
- •Tailored for PlayStation® 5 with exclusive features, making it an appealing choice for gamers.
- •Supports a variety of streaming services, including Netflix, Disney Plus, and more, providing an all-encompassing entertainment experience.
- •Advanced Acoustic Surface Audio+ creates a more immersive sound experience.
- •Integration with Google and Alexa assistant adds convenience for smart home setups.
- •Dolby Vision HDR elevates the viewing experience with vibrant colors and better contrast.
Cons
- •Price is on the higher end, potentially limiting accessibility for some buyers.
- •Some users might find the setup process to be a bit complex, especially those new to smart TVs.
- •Limited feedback on the longevity of software features and updates.
- •At 25 kilograms, the weight might be cumbersome for some to set up without assistance.
Bottom Line
The Sony 65 Inch 4K Ultra HD TV X90K Series is a feature-rich TV that excels in delivering an immersive viewing experience, especially for gaming enthusiasts. With superb enhancements for visuals and sound, it's a solid choice for those looking to upgrade their home entertainment system. Its high price point is a consideration, but for those valuing premium features and integration capabilities, it's a worthwhile investment.
What Reviewers Are Saying
Praised
great picture quality26%
good sound quality13%
deep blacks13%
good gaming performance9%
Criticized
slow software9%
spotty Wi-Fi connection4%
disappointing customer service13%
issues with remote control9%
somewhat limited features4%
requires physical remote4%
Customer Ratings
4.51,224 reviews
5
78%
4
9%
3
3%
2
2%
1
8%
Based on 1,224 reviews from Amazon
Professional Reviews
Discussion
🔍About This Page
ShopSavvy compares prices across thousands of retailers so you always get the best deal. Prices are collected from retailer listings, and each one shows the date we last saw it. Our expert reviews and community discussion help you make informed buying decisions.